As the leader of fashion forward footwear in the country, Footwork today introduces their latest fun and chic feel for the upcoming SS21 campaign. Aptly titled, #EveryWomanIsFootwork the brand celebrates a group of South African female trailblazers setting the trends for others to follow.
The new campaign will tap into the notion of showcasing women as the leaders of the 21st century, whilst embracing who they are expressing themselves through their choice of footwear.
Footwork lovers are constantly looking for something fresh, trendy, different and creative. The aim of the campaign is to give them exactly that with the new SS21 collection, which is infused with dynamic and bold designs.
To bring the #EveryWomanIsFootwork campaign to life, the brand scouted for fashion forward women who are not aligned with the brands identity but also leaders and innovators in their own individual fields. Females who aren’t celebrated enough.
Leading the campaign is former Mrs World, the beautiful Candice Abrahams, talented South African actress Nolo Seabi, reality Television Star / Content Creator Mischka Naidoo and renowned fashion/ lifestyle blogger Tamiq Houston.
These women are owning the different industries they occupy in huge strides, and the Footwork team are excited to have them on the forefront of the campaign.
#TheEveryWomanIsFootwork campaign will live across all brand touch-points along the customer journey, including advertising, online, in-store, and social media programs as of September, 17 2021.
“Footwork’s latest campaign lays the foundation of a long-term narrative of woman in the fashion space that will evolve over the course of the next few seasons, and for years to come. As a brand, we paid close attention to what woman love and we want them to incorporate Footwork shoes in their everyday lives,” stated Footwork’s brand manager, Thalia Olver.
The #EveryWomanIsFootwork campaign is also a special edition, as Footwork sought out creative young, vibrant and out-the-box thinkers who all happen to be under 30.
Creative Direction & Campaign Concept Management Zola Gxagxisa, Tabby Kunupi and Chiara Olver
For Heritage month G-Star RAW will be celebrating the creative expression of Rap and Hip-Hop in South Africa, by featuring local artists Shane Eagle, Moozlie, YoungstaCPT and Courtnaé Paul in its premium Exclusives by G-Star RAW collection.
The artists are a perfect fit to the brand’s “Hardcore Denim” philosophy. Each is an expressive independent, pushing boundaries in the music industry. Last week the denim brand announced its worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg, helmed by a custom-made version of Snoop’s soundtrack single ‘Say it Witcha Booty’. Just like Snoop the South Africa artists continually reinvent themselves and merge worlds in unexpected ways.
Snoop has heavily impacted these South African artists. YoungstaCPT commented “Snoop Dogg had a global impact on Hip Hop culture because he was so different. While everyone was hardcore in their delivery and shouting to get the point across, Snoop said the same thing, but smoother, so it set him apart. His style and charisma also made him impossible to ignore.”
The global Rap icon was also an early inspiration for Shane Eagle who added: “I was born in ’96 when Snoop was moulding the future of Hip Hop for kids like me to grow into and to be inspired by till this day. For me, it was more of the ideology of how to come into the rap game, the need to rep who you are and where you’re from, so your growth can be tracked from that introduction. This is something you will see in my early work.”
Moozlie, who got to interview Snoop back when he was Snoop Lion, says he was easily one of the most famous, but coolest people she’d ever met.
While Courtnaé Paul stated, “Not only has Snoop helped shape the culture that my life revolves around, but he has also done everything from DJ’ing to making cocktails and that’s the kind of person I am. Living life authentically, to the fullest with no boundaries.”
G-Star RAW teamed up with award-winning, contemporary, multimedia visual artist, Trevor Stuurman for creative direction and photography of these artists. The artists are showcased wearing the Exclusives by G-Star RAW collection across multiple platforms including broadcast partners Yfm, Trace Urban and Trace Africa.
Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam, and rivet.
Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand. The collection will go in store in South African for the first time in 2022, while limited edition items are now available online.
G-Star RAW – dedicated to the cloth, the craft, the culture and the history of denim.
Snoop Dogg X G-Star RAW ‘Say it Witcha Booty’ premiere tongue-in-cheek global campaign.
Johannesburg, South Africa – Dutch denim brand G-Star RAW announces today its latest worldwide ‘Hardcore Denim’ campaign with the doggfather the hiphop industry, the iconic Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist, Snoop Dogg is back like he never left.
Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim.
G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.
This Snoop Dogg X G-Star RAW campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humour, sickest style, and backside appreciation.
The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring both men and women, beautiful islands, hot air balloons and yes … even dogs.
Gwenda Van Vliet, CMO, G-Star RAW stated,“Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”
“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead” added Snoop Dogg.
The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg premieres globally today so look out for it.
For more information about the collab and the ‘Say it Witcha Booty’ campaign, please check out and join the conversation on any of our social media platforms:
About G-Star RAW Since 1989, G-Star RAW has pushed the boundaries of denim design, manifesting its own vision of the future by introducing “luxury denim” for the streets through pioneering styles. Hardcore Denim is the philosophy that expresses the brand’s obsession with denim, the cloth, the craft and the history. It pushes G-Star to invent, explore and take craftsmanship to another level – down to the smallest detail – and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at its core, the brand pursues to define the next generation of denim with respect for people and planet.
About Snoop Dogg An Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations. In addition to his extensive work in music, Snoop Dogg has made his mark in the television and film space. His accolades include an Emmy Award nomination for his role as Executive Producer and Co-host of VH1′s hit show, Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show, Joker’s Wild and Executive Producer of acclaimed Netflix’s show, Coach Snoop.
POWERFUL LINE-UP OF OVER 100 CELEBS PARTICIPATE IN THE FIFTH ANNUAL POLAR PLUNGE NEXT MONTH
With under a month to go until the 5th annual Special Olympics South Africa Polar Plunge kicks off, the organization today officially announced a first glimpse of the list of well-known personalities backing the event this year, and helping raise funds to send the Special Olympics South Africa (SOSA) National Team to the Special Olympics World Winter Games in Russia in January, 2022.
SOSA has not only received overwhelming support from both the athletes and their families, but also media, celebrities and corporate South Africa over the past four years. Participants commit to taking the plunge into a pool with 5 tons of ice in it! Most participants also commit to a “plunge fee” which goes to the organisation for various programmes and initiatives.
The fifth edition of the Polar Plunge powered by media giant and on-going partner YFM, will take place on Saturday, the 18th September at the popular Altitude Beach in Fourways.
The focus for this year’s Plunge will be on raising funds for the SOSA National Team participating in the 2022 Special Olympics World Winter Games in Kazan, Russia next year. Last year over R80 000 was raised which was used for food parcels for Special Olympics athletes and their families that have been left destitute during lockdown.
Ancilla Smith, CEO of the SOSA, adds “ The Polar Plunge has become a signature annual event for Special Olympics South Africa and we are overwhelmed by the support that we continue to receive from the participating celebrities, the media and our corporate partners. Outside of the funds that are raised every year, the Plunge showcases a South Africa that is inclusive and accepting of people living with an intellectual disability. Coming in on the heels of the Olympic Games and the upcoming Paralympic games, this year’s Plunge will invite support for our third Olympic National Team, the Special Olympics South Africa National Team. They deserve the same recognition and support as they prepare to travel to Russia in 2022 to represent South Africa on a global stage.” Supporters keen to get involved can donate here: https://www.backabuddy.co.za/2021-special-olympics
Sadly due to the on-going restrictions, we cannot invite spectators but the plunge will be live-streamed on Special Olympics South Africa social media platforms. Plungers will be staggered to adhere to the restrictions and a number of plungers that are not able to attend will be plunging remotely.
This year’s list of celebrities, Special Olympics South Africa (SOSA) ambassadors and other well-known individuals confirmed so far to participate this year include:
Kim Jayde (Well-known media personality and SOSA Ambassador)
Paul Kamanga (Welterweight professional boxer / SOSA Ambassador)
Mark Mac (Entrepreneur / Culture Specialist)
Judie Kama (Content Creator, Model and MUA)
Nicole Bessick (Fitness Guru / Actress Extraordinaire)
Kuli Roberts (TV and Meaid personality)
The Journalist DJ / Andile Mathobela (DJ / Content Creator)
Darren Meltz – More than Food Magazine
DJ Sebastian (Artist / Entrepreneur)
Paledi (Fashion Designer)
Phil Mphela (TV and Media Personality)
Mulisa Mudau (TV Personality)
Sbu Shongwe (Actor and SOSA Ambassador)
Simphiwe ‘Shorty’ Dludlu
Ninel Musson (Entrepreneur / Music Industry Key player)
Clarrisa Manacas (SOSA Support / Brand Influencer)
Lucille Slaffa (Award winning Businesswomen)
Cyprian (Media Personality)
Tarryn Louch (Media Personality)
Courtnae Paul (B Girl / Choreographer / DJ)
37MPH (Music Producer)
2Lee Stark (Artist)
Team Carve Africa (Fashion Designers)
Angie Santana (Artist)
Belinda Netshipise (Entrepreneur, Personal Trainer)
Special Olympics SA CEO Ancilla Smith and the National Office Staff
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FOR EDITORS NOTE
About Special Olympics – Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 5 million athletes and Unified partners in more than 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers Olympic type and over 108,000 games and competitions THE POLAR PLUNGE Founded in the US, the Polar Plunge is an annual fundraiser presented by Special Olympics USA as a fun and unique opportunity for individuals, organizations and businesses to support Special Olympics athletes by raising money to jump into frigid Icy waters. The Plunge has been supported by a number of celebrities in the United States including Lady Gaga, Jimmy Fallon, Vince Vaughn, Dax Shepard, Alec Baldwin, Johnny Knoxville and the Mayor of New York amongst others.
Building on a long, credible identity defined by innovation and progressive living, Africa’s leading beverage can manufacturer, Nampak Bevcan (CAN DO!), Nampak Bevcan is excited to expand on its THINK FUTURE sustainability property with a fresh, thought-provoking advert, simply titled: uTATA.
uTATA follows the journey of our cute and impressionable THINK FUTURE protagonist, who we were first introduced to in the inaugural instalment of the series, uMAMA. While her mother’s heart-warming childhood tales highlighted the long-term effects of environmental negligence, this time we are transported on a spirited odyssey of a growing nation, from the 1950s to present day, through her father’s scattered but heart-warming recollection of his South African upbringing.
Simultaneously an homage to the beautiful nation of South Africa and also a to the infinite quality of aluminium cans, the advert will be available stream on CAN DO! TV and YouTube on Friday, 13 August 2021.
THINK FUTURE CAMPAIGN 2021: WHAT IS YOUR NATURE?
To date, Nampak Bevcan’s THINK FUTURE initiative has served as a springboard for numerous multi-faceted innovations in the sustainability arena. These include CAN DO!’s industry-defining CAN CUP (2018); 2020’s national billboard campaign; the virally consumed uMAMA advert; and the launch of trendsetting content portal CAN DO!TV. In 2021, Nampak Bevcan is excited to expand on the THINK FUTURE journey with a fresh, thought-provoking campaign, simply titled: WHAT IS YOUR NATURE?
The approach appeals to the emotions of the consumer by framing one’s decisions in respect to their habits as a reflection of their character, highlighting that the environment we experience outside is a reflection of who we areinside. The jarring imagery, as well as the multi-layered use of the “nature”, aims to confront the individual with themselves, asking: WHICH KIND OF PERSON ARE YOU? Or, WHAT IS YOUR NATURE?
About the campaign direction, Nampak Bevcan Marketing and Sustainability Director Klaus Hass says, “We like to believe that human beings are innately good and ultimately want the best for the each other and our environment. Though the saving the planet is very much a practical task that requires action and organisation, sometimes the self-introspection required to arrive at place of action is difficult to come by. This pensive campaign is a little daily nudge in that direction.”
The WHAT IS YOUR NATURE? campaign has officially launched nationally across a number of platforms – each with its own exciting twist – including, billboards, street polls, social media, CAN DO! TV and a thrilling interactive live activation through which CAN DO! will collaborate with YOU and one of South Africa’s most accomplished creatives.
South African born Afrobeats DJ, Spokenpriestess, has partnered up with one of South Africa’s leading fashion and retail brands, Foschini, for an exclusive T-shirt collaboration coming from the release of her first music video for “Rotation Shemix“.
The T-shirt is a limited edition release illustrated by the talented Zee Feels in celebration of the Pan-African song as well as the women who came together for this single. The bigger goal, however, is to sell the T-shirt with the aim to empower other women who are not where they would like to be in life.
The mission, according to Spokenpriestess is to “sell out within 8 weeks of release and donate 100% of the profits of sales (R50 per T-shirt) to the Frida Hartley Shelter for Destitute Women and Children based in Yeoville, Johannesburg”.
This gesture is her way to support and give back to the shelter for the inspiring work they do to protect women in need and help them get back on track with their lives after facing challenges such as gender-based violence and displacement. She explains that this partnership is an example of the power of women coming together for themselves and then others because just like her, the Foschini team is all about women and supporting them in various phases of their lives.
The Rotation Shemix T-shirt is currently available in Foschini and Donna stores nationwide (SA) as well as online going at just R199. To read more about the collaboration, the song and Frida Hartley visit the #FoschinixSpokenpriestess page: https://bit.ly/3ynedMz
